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Help Provide Famine Relief: Text A-I-D to 27722 to Donate $10 to the World Food Program USA

DENVER, Colo., August 24, 2011 – mGive, (www.mGive.com) the leading service provider for mobile donations in the United States, today announced that it is powering several mobile donation campaigns raising funds for famine relief in the Horn of Africa. A severe drought has created a food crisis in the Horn of Africa that has put more than 12 million people in danger of imminent starvation. Hundreds of thousands of people have left their homes in search of food and refuge camps are overcrowded.

On August 11, 2011 Secretary of State Hilary Rodham Clinton spoke about the food crisis affecting the Horn of Africa and the urgent actions needed to be taken by the United States and partner organizations. Secretary Clinton urged United States citizens to help through a mobile donation call to action. “One program that supports life-sustaining efforts in the Horn of Africa is the United Nations World Food Program. You can give $10 to the World Food Program USA by texting A-I-D to the number 27722,” stated Secretary Clinton. To learn more about Secretary Clinton’s call to action to support Horn of Africa famine relief and the United Nations World Food Program, please visit: http://www.state.gov/secretary/rm/2011/08/170417.htm.

Additional nonprofit organizations and their respective famine relief programs powered by the mGive platform have the following calls-to-action:

  • Text AID to 27722 to give $10 to World Food Program USA
  • Text PROGRESS to 50555 to give $10 to CHF International
  • Text MEALS to 80000 to give $10 to Feed My Starving Children
  • Text GIVE AID to 80088 to give $10 to GlobalGiving
  • Text CERF to 90999 to give $5 to United Nations Foundation
  • Text RESPOND to 90999 to give $10 to Child Fund International

*Message and data rates may apply.

mGive pioneered the mobile giving industry in the United States. The company works closely with U.S. wireless operators and The mGive Foundation (www.mgive.org) to process donations and ensure that 100 percent of the proceeds collected go directly to the nonprofit entity. Organizations interested in launching mobile donation campaigns for relief efforts can contact mGive at 866.720.3350 to get started.

About mGive
mGive is changing the way people give. Established in 2005, mGive created the United States mobile donation market by introducing the first mobile donation platform tailored to nonprofit organizations. Today, more than 85 percent of domestic mobile donations are powered by mGive who serves more than 500 leading nonprofit organizations and has launched over 7,000 mobile campaigns. The mGive platform offers scalable, enterprise-level solutions using text messaging for donor engagement and fundraising. For more information please call 866.720.3350 or visit www.mGive.com.

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Press Contact:
Cassie Bair, Director of Marketing

mGive

866.720.3350

cbair@mgive.com

 

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